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Sponsorship Opportunities

As documented (PDF file) by the SpeedVision World Challenge website, below is some demographic information about motorsports fans and SCCA members, who are the primary attendees at regional SCCA races:

  • - 64% of motorsports fans claim to purchase a sponsor's product
  • - 71% of motorsports fans frequently, or almost always, would switch brands to support auto racing
  • - 82% of SCCA members own their own home and 65% own three or more vehicles
  • - Over half of SCCA members hold professional and/or managerial occupations and 61% hold college degrees
  • - The average SCCA member spends $3,663 on parts, maintenance, and aftermarket accessories for their street and competition cars...representing a total market of well over $180 million annually
  • - Other 2002 SCCA member demographics:
    • -- Median Age 40.5
    • -- Median Income $62,400
    • -- Married 74%

Sponsoring the Barham Racing Team will yield many benefits beyond a rolling billboard in the form of your business name and logo on our race cars. The drivers will also professionally represent your business to the race attendees, including wearing appropriate appearal provided by your business.

Below are other benefits depending on the level of sponsorship you choose.

 

SUMMARY TABLE
SINGLE RACE SPONSORS
FULL SEASON SPONSORS
Benefit
xRegional Racexxx
Pro Race
Regional & Pro Racesxx
Pro Only Races
Major
Exclusive
Major
Exclusive
Major
Exclusive
Major
Excluisve
1. Logo on race car
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
2. Web link from BarhamRacing.com links page
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
3. Framed photo of sponsor with drivers and car
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
4. Use likeness of car and drivers in your marketing materials
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
5. A press release distributed to a large number of drivers, crew and officials
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
6. POP and literature distribution at track outside of trailer (or paddock space)
No
Yes
No
Yes
Yes
Yes
Yes
Yes
7. Listed as sponsor on web & official race results which includes your business name being announced over the loud speaker at the racetrack and your business name being listed in the published results in "The Wheel", a publication of the San Francisco Region SCCA
No
Yes
No
Yes
No
Yes
No
Yes
8. Display of vinyl banner at track on trailer (or paddock space)
No
Yes
No
Yes
No
Yes
No
Yes
9. 2 paddock passes and SCCA membership for Pro Race
No
No
No
Yes
No
Yes
No

Yes

10. One public appearance of car and drivers at sponsor's site of choosing in Northern CA
No
No
No
No
No
Yes
No
Yes
11. Banner Ad on front page of BarhamRacing.com
No
No
No
No
No
Yes
No
Yes
12. Logo on trailer
No
No
No
No
Yes
Yes
Yes
Yes
13. Rotating banner ad on second tier BarhamRacing.com web pages
No
No
No
No
Yes
Yes
Yes
Yes

 

SINGLE RACE SPONSORS
Major Sponsor
Exclusive Sponsor

Regional Race

$1000
$1500
Pro Race
$1500
$2000

 

FULL SEASON SPONSORS
Major Sponsor
Exclusive Sponsor
Regional (~7) and Pro Races (3)
$12,500
$17,500
Pro Races Only (3)
$3.500
$5,000

 

  • 1. Your business name and/or logo will be displayed on the racecar
  • 2. You will be featured as a sponsor on this web site with a link from our links page
  • 3. You will receive a professionally framed 8x10 photograph of you with the drivers and the race car (or an action shot of the race car during an actual race, depending on your selection)
  • 4. You will be allowed to use the likeness of the car and/or driver in your marketing materials
  • 5. You will receive the benefits of a marketing press release announcing your sponsorship of the Barham Racing Team and relationship with club racing in the San Francisco region
  • 6. Exclusive and full-season sponsor business information and marketing literature will be distributed by our trailer and/or paddock location throughout the race weekend
  • 7. Exclusive sponsors will be listed as the official car sponsor which means your business name will be announced over the race loadspeaker prior to the race, listed on the official qualifying and race results distributed/posted at the track, and published in "The Wheel", an official publication of the San Francisco Region of SCCA
  • 8. Exclusive sponsors will recieve the opportunity to provide a vinyl banner for display by our trailer and/or paddock location throughout the race weekend
  • 9. Exclusive pro race sponsors will receive two SCCA crew memberships and paddock passes which provide full access to the active/hot paddock area (*1 month advance needed to obtain SCCA membership prior to the pro races)
  • 10. Exclusive pro race sponsors also receive one public appearance (<8 hours) of the car and drivers at a Northern California location of your choosing
  • 11. Exclusive full season sponsors will receive the exclusive banner ad on the front page of BarhamRacing.com (with the ad providing a link to your business web site)
  • 12. Full season sponsors will recieve their business name and/or logo on the enclosed race car trailer/hauler
  • 13. Full season sponsors will also receive a rotating banner ad on the secondary tier pages on BarhamRacing.om (with the ad providing a link to your business web site)


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Copyright ©2004 by Paul T. Barham